Political activist Morara Kebaso has cautioned young aspirants against overreliance on social media popularity, urging them to prioritise grassroots engagement as Kenya edges closer to another electoral cycle.
In a statement addressing Gen Z leaders seeking elective positions, Kebaso emphasised that political success in Kenya remains largely influenced by local dynamics rather than online visibility.
He noted that understanding voter alignment and community interests is critical for any candidate hoping to secure victory.
“Politics is local. Know your voters and where they align politically. Everything else is secondary,” Kebaso stated, attributing the lesson to Deputy President Rigathi Gachagua.
He admitted initially dismissing the advice before later acknowledging its relevance in Kenya’s political landscape.
Kebaso pointed to several constituencies as examples of entrenched political loyalties, arguing that national narratives often differ from realities on the ground.
He described Borabu constituency as firmly aligned with former Interior Cabinet Secretary Dr Fred Matiang’i, adding that local voters are more influenced by his position than trending national movements.
Similarly, he referenced Ukambani politics, noting that candidates seeking office in areas such as Makueni would struggle without affiliation to the Wiper Democratic Movement led by Kalonzo Musyoka.
In the Rift Valley, Kebaso said President William Ruto continues to command significant support, warning aspirants against misreading online criticism as a reflection of voter sentiment.
The activist also challenged young leaders to balance realism with reform ambitions, encouraging them to work within existing political structures while advocating change.
“There is a difference between the Kenya we want and the Kenya we are living in,” he said, urging aspirants to adopt “reality politics” while remaining forward-looking.
Kebaso further argued that credible leadership should be anchored on proven performance, singling out Dr Matiang’i as a candidate with a demonstrable track record.
He suggested that in an environment where voters are increasingly sceptical of promises, tangible results could play a decisive role in future elections.
His remarks come amid growing interest from young Kenyans seeking political office, with Gen Z increasingly positioning itself as a force in shaping the country’s governance and policy direction.