Constitutional law professor Makau Mutua has criticised Senator Edwin Sifuna’s decision to name his new political party The Equitable Party, questioning the appeal of the name as the senator prepares for the 2027 General Election.
Sifuna unveiled The Equitable Party (TEP) in Nairobi on Sunday, October 4, introducing it as his new political vehicle after months of political activity under the Linda Mwananchi Movement.
Reacting to the launch, Prof Mutua questioned the choice of the party’s name and its branding.
“What the hell is The Equitable Party? Politics is about emotional intelligence,” Mutua said.
“The choice of the name has landed with a thud. This is the pitiable work of a greenhorn!” he added.
Mutua also took a swipe at former President Uhuru Kenyatta over the branding of the new political outfit.
“Uhuru Kenyatta is so cheap he couldn’t even pay for a good brand creative,” Mutua said.
Sifuna launched the party alongside a group of politicians who have been associated with the Linda Mwananchi Movement, including Siaya Governor James Orengo, Trans Nzoia Governor George Natembeya, Kakamega Senator Boni Khalwale and Vihiga Senator Godfrey Osotsi.
Embakasi East MP Babu Owino and Suba South MP Caroli Omondi were also present during the launch.
Omondi subsequently declared Sifuna the party’s preferred presidential candidate for the 2027 election.
The party has adopted the slogan “Tusawazishe”, which means “Let us make things equal”. Its branding features green and yellow colours, with scales of justice forming part of its symbolism.
Sifuna has said the party will champion equality, accountability, youth participation and greater public involvement in political decision-making.
He has also indicated that TEP could eventually be renamed the Linda Mwananchi Movement, depending on the outcome of the ongoing process to secure the name.
The launch comes as political formations position themselves ahead of the 2027 General Election, with Sifuna seeking to establish a national political platform outside his former political base.
Mutua’s criticism adds to the debate surrounding the party’s identity and branding as Sifuna begins building the new outfit and seeking support across the country.