Political messaging is taking centre stage, and Jubilee Party says the opposition is losing the battle before the 2027 elections even begin.
Deputy Organizing Secretary Pauline Njoroge says President William Ruto’s slogans are dominating the national conversation, leaving rival parties struggling to keep up.
Speaking on X, Njoroge pointed to Ruto’s 2022 campaign line, “Tunatoka bottom tunaenda up,” as a masterstroke of repetition that got people talking across Kenya.
She says the President’s new catchphrase, “Singapore,” is already spreading like wildfire—from town squares to online chats, even making its way into church sermons.
“Whether people support it or mock it, the word is everywhere,” Njoroge wrote.
She warned that the opposition has failed to match this kind of messaging, noting that phrases like “The Audacity of Hope” initially caught attention but fizzled out due to lack of follow-up and storytelling.
Kenya’s political history shows that catchy slogans can shape public opinion and dominate debates, and Njoroge says the current gap could give Ruto a major advantage heading to 2027.
“Politics does not forgive silence,” she said, urging opposition leaders to rethink their communication strategies.
The Jubilee official said repeated messaging is key to keeping ideas alive in the minds of voters.
Without a strong alternative narrative, she warned, Ruto’s phrases like “Singapore” could continue to lead the discussion and set the agenda in the next election cycle.
Njoroge’s statement has sparked debate online, highlighting how carefully crafted political slogans can sway attention and influence national conversations—even before formal campaigns kick off.