Former Deputy President Gachagua. Photo: Courtesy
Political analyst Brian Feel has issued strategic advice to former Deputy President Rigathi Gachagua, urging him to rethink his political messaging and alliances as he positions himself for the 2027 General Election.
In a detailed social media post, Feel argued that Gachagua’s success will largely depend on how he presents himself to a national audience beyond his traditional support base.
He warned that language, timing, and coalition-building will be critical in determining whether the former deputy president expands or limits his appeal.
At the centre of Feel’s advice is a call for Gachagua to completely abandon tribal framing in his political communication.
He suggested that referring to regions rather than ethnic communities could help neutralise ethnic tensions and project inclusivity.
According to Feel, such language would recognise Kenya’s diversity while avoiding unnecessary political backlash.
Feel also cautioned Gachagua against premature criticism of government projects, noting that early attacks often provoke the state into forcefully defending even weak initiatives.
He argued that patience is a necessary political tool for opposition leaders, adding that silence can sometimes allow failed projects to collapse under their own weight without political cost.
On campaign messaging, the analyst urged Gachagua to develop a clear and relatable slogan rather than relying on popular chants.
He maintained that an effective slogan should be easy to remember, widely adaptable, and capable of anchoring a serious policy manifesto that resonates with ordinary voters.
He argued that long-term political survival depends on accommodating diverse actors, including rivals and smaller parties, rather than cultivating permanent enemies.
Feel concluded by warning that Gachagua’s political advisers hold significant influence over his future, noting that Kenyan politics rewards strategy and punishes arrogance.
His remarks come amid growing debate over how opposition figures should reposition themselves ahead of the 2027 race.