President William Ruto has turned his charm on American business giants, pitching Kenya as the safest and smartest entry point into Africa’s booming market.
Speaking in New York duriqng the U.S.-Kenya Business and Investment Roundtable at the sidelines of the 80th UN General Assembly, Ruto urged American companies to move in fast and grab opportunities in Kenya before others beat them to it.
“Kenya offers the stability and investor confidence global brands seek. We are ready to host more multinationals and deepen our partnership with the U.S. through fresh trade and investment deals,” Ruto told business leaders.
The president pointed to Kenya’s strong economy—ranked the sixth largest in Africa—saying low inflation, a steady currency, modern infrastructure, and reliable internet make the country a magnet for global firms. He also bragged about Kenya’s skilled workforce, green energy drive, and vibrant digital economy.
Ruto reminded investors that Kenya already plays a key role in apparel sourcing under the African Growth and Opportunity Act (AGOA), giving exporters duty-free access to the U.S.
He stressed that the country is not just another African market but the “natural gateway” to the entire continent, with access to markets worth over $50 trillion.
Top executives from American corporations listened as Ruto outlined opportunities in technology, manufacturing, green energy, and trade.
His aggressive pitch comes as Nairobi works to cement its image as Washington’s strongest partner in East Africa.
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