Permanent Secretary for Livestock Development Jonathan Mueke has called on young Kenyans to invest in livestock production, citing the goat meat industry as a viable business opportunity.
In a statement shared on X on Monday, Mueke said the sector offers faster returns compared to white-collar employment in urban areas.
Mueke pointed to the Galla goat as a specific example, noting strong demand both locally and internationally.
He said supply remains low, creating room for new entrants, particularly young investors seeking agribusiness opportunities.
The PS framed livestock production as a commercial venture rather than subsistence farming.
According to Mueke, goats can reach market readiness in about seven months.
He added that goats can give birth twice a year, a factor he said improves turnover potential for farmers who invest in proper breeding and husbandry.
He urged youth to assess the numbers and consider livestock as a business.
“The truth is, real money is in production,” Mueke said, dismissing the idea that economic success is limited to office-based or urban careers.
He described goat farming as a practical enterprise with measurable returns rather than speculation.
The remarks come as the government continues to promote agriculture and livestock as key drivers of employment and economic growth.
Youth unemployment remains a major policy challenge, with national and county governments encouraging value-chain investments in farming, processing, and trade.
Kenya’s goat meat market serves domestic consumers and export destinations, particularly in the Middle East.
Industry players have previously cited inconsistent supply, disease management, and limited access to financing as barriers to scaling production.
Government programmes have focused on improving breeding stock, extension services, and market access.
Mueke said the government has put in place an enabling environment for young people to invest and grow within the livestock sector.
The PS urged interested youth to view goat farming as a serious enterprise and align with existing government frameworks.